Patrick Ireland Frames Privacy Policy


This website privacy policy describes how Patrick Ireland Frames protects, stores and makes use of the personal data and information you give us when you use our websites ( and or contact us directly.

If you are asked to provide information when contacting us, it will only be used in the ways described in this privacy policy.

Patrick Ireland Frames changes this policy from time to time so please check the page for any updates. The latest version is published on this page, and this was updated on the 1st May 2018.

If you have any questions about this policy, please email or write to: Patrick Ireland Frames, The Old Stables, Grove Hill, Hellingly, East Sussex, BN27 4HG.

When do we collect your personal data?

  • When you visit any of our websites and make an online purchase
  • When you purchase a product or service in our showroom or by phone
  • When you engage with us on social media
  • When you contact us by any means with queries, complaints etc.
  • When you enter prize draws or competitions.
  • When you book any kind of appointment with us or request for us to visit you, for example, to hang a frame or measure and quote for a job.
  • When you choose to complete any surveys we send you.
  • When you review our products and services.

What sort of personal data may we collect?

  • When completing our online contact form, we require your name and email address in order to respond to your enquiry.
  • If you make an order online or over the phone we require further information, for example, a physical address so that we can deliver your order, and a contact telephone number in case we need to contact you about your order. 
  • Details of your shopping preferences.
  • We may collect details of your visits to our websites to help us develop our website and our products to improve your shopping experience with us.
  • Information gathered by the use of cookies in your web browser.
  • Personal details which helps us to recommend items of interest. For example, we might ask you for your date of birth so that we can tailor special offers for you.  It is, however, your choice as to whether you share such information with us.  This is not a required field.
  • Payment card information.
  • Your comments and product reviews.
  • To deliver the best possible web experience, we may collect technical information about IP address, the web pages viewed during your visit, and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

How and why do we use your personal data?

  •  Collecting data helps us understand your needs and provide you with a better service.  From time to time we may send promotional emails about new products, special offers, competitions or other information you may find interesting.  You, as the customer, has to consent to this, so if you don’t agree to this, we will not send you such emails.
  • Bear in mind that if you choose not to share your personal data or refuse certain contact permissions, we may not be able to provide you with some services you have asked for. 
  • We need your data to process any orders that you make both online or direct with us.  If we don’t collect your personal data during check out, then we won’t be able to process your order and comply with our legal obligations.  This includes processing payments.
  • We may need to pass your details on to a third-party courier company to deliver your items.  We may keep your details for a period after you’re your order has been made to fulfill any contractual obligations, such as refunds.
  • To respond to your queries and feedback.  We often keep a record of your communication with us on the basis of our contractual obligations to you, and our legitimate interest in providing you with the best service.  It can help us to improve our service based on your experience.
  • To send you communications required by law which do not include any promotional material, such as updated to our Privacy Policy.  These emails do not require prior consent when sent by email.  If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To administer any of our competitions which you enter, based on your consent given at the time of entering.
  • To comply with our contractual or legal obligations to share data with law enforcement.
  • To send you survey and feedback requests to help improve our products and services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you.   If you would prefer not to receive these requests from us, please email us at

How we protect your personal data

We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.

Who we share your personal data with

  • We sometimes share your personal data with trusted third parties.  For example, delivery couriers, for fraud management, to handle complaints, to help us personalise our offers to you and so on.
  • When sharing data with third parties we will only provide the information they need to perform their specific services.  They may only use your data for the exact reason we specified in our contract with them.
  • For prevent and manage fraudulent activities, we may share information about fraudulent or potentially fraudulent activity on our website. This may include sharing data with law enforcement bodies.
  • We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

What are your rights?

You have the right to request:

  • Access to the personal data we hold about you.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • That we stop using your personal data for direct marketing.
  • That we stop any consent-based processing of your personal data after you withdraw that consent.

You can contact us at any time to exercise the above rights by writing to us at Patrick Ireland Frames, The Old Stables, Grove Hill, Hellingly, East Sussex, BN27 4HG.  You can also email

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.  If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to make these changes.

Controlling how we use information about you

You may choose to restrict the collection or use of personal information in the following way:

  • Whenever you are complete or are asked to complete a form on our website, look for the box that you can tick to indicate that you are happy for information to be used by us for direct marketing purposes.
  • If you have previously agreed to us using your personal data for direct marketing purposes, you may change your mind at any time by writing to us or emailing us.  Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.